March 3, 2009
In case you didn’t know ROS advertising creates a lot of waste. Wasted eyeballs that is. Make sure you keep an eye out on your media buy and ensure your dollars go as far as possible. I turns out the latest stats show an average of 40% of traffic to some of the big guys is coming from outside the U.S. If your products or service are only available in the U.S. you’re potentially wasting $.40 on the $1. Cameron Yull has a nice piece about this at iMedia Connection that you may find helpful.

In case you didn’t know ROS advertising creates a lot of waste. Wasted eyeballs that is. Make sure you keep an eye out on your media buy and ensure your dollars go as far as possible. I turns out the latest stats show an average of 40% of traffic to some of the big guys is coming from outside the U.S. If your products or service are only available in the U.S. you’re potentially wasting $.40 on the $1. Cameron Yull has a nice piece about this at iMedia Connection that you may find helpful.