When times are tough, you need some new ideas and fast. It seems kind of obvious but may bear repeating - E-commerce is growing. It’s cost efficient and allows for higher margins. Don’t take my word for it. Forrester Research will back that up.

Despite economic uncertainty, ecommerce is expected to grow 11% in 2009, according to Forrester Research.

Forrester analyst Sucharita Mulpuru said the majority of the 2009 growth in online spending will come at the expense of physical stores. She expects more consumer dollars to be spent online because it’s easier for people to comparison shop and to find what they’re looking for.

Think about what you should be doing to capitalize on this - and fast. Get Elastic talks about a few idea starters.